MBA in Business Analytics
DURATION: 2 YEARS
Become Leaders of Tomorrow!
The MBA in Business Analytics at BBIT College, Kolkata, is a four-semester Work Integrated Learning Programme designed for working professionals aspiring for rapid career progression in the high-growth areas of Business Analytics and Big Data. This program aims to help professionals stand out in highly competitive workplaces by acquiring a prestigious Master’s-level qualification from a premier institution.
BBIT College’s MBA in Business Analytics is a Work Integrated Learning Programme (WILP). These programs are designed to provide high-quality education that combines academic learning with real-world experience, ensuring graduates are well-equipped to tackle the challenges of the modern business environment.
Program Outcomes (POs):
Integrative experience and experiential learning:
Formulate an integrative business project through the application of multidisciplinary knowledge.
Problem analysis:
Identify, formulate, review research literature, and analyze complex management problems, reaching substantiated conclusions using decisions based on creative thinking.
Design/development of solutions:
Design solutions for complex organizational problems and design system components or processes that meet specified needs with appropriate consideration for public health and safety, and cultural, societal, and environmental considerations.
Effect of global environment on business:
Employ effective cross-cultural communication and manage differing business practices and social conventions. Demonstrate awareness of international business activities and customs, and adapt to various global business environments.
Social, legal, and ethical responsibilities of organizations and society:
Analyze the impact of decisions on stakeholders, applying diversity frameworks and understanding global business contexts. Implement ethical principles and evaluate corporate social responsibility, considering economic, environmental, political, legal, and regulatory contexts.
Strategic and innovative thinking skills:
Develop novel products, processes, or organizational forms by identifying and solving problems using qualitative and quantitative methods. Assess environments and opportunities, and align business activities to implement strategic changes in complex and uncertain conditions.
Effective oral, written, and presentation communication skills:
Prepare logical and relevant arguments and demonstrate professional interaction and communication skills through effective oral and written presentations.
Ethics:
Apply ethical principles and commit to professional ethics, responsibilities, and norms of business practice.
Individual and team work:
Function effectively as an individual, and as a member or leader in diverse teams and multidisciplinary settings.
Communication:
Communicate effectively on complex business activities with the business community and society at large, including writing effective reports, making presentations, and giving clear instructions.
Functional business knowledge:
Analyse and apply accounting information for strategic decision-making. To manage firm growth through financial decision models and strategies like mergers, acquisitions, and new venture development.
Life-long learning:
Recognize the need for, and have the preparation and ability to engage in independent and life-long learning through delivering an appropriate skill set.
Program Specific Objectives (PSOs):
Critically analyze complex power system scenarios and propose solutions using acquired theoretical and practical knowledge.
Work on defined projects by interpreting power system data to provide real-time solutions to system issues
Identify optimal solutions to enhance power transfer capability, improve power quality, and ensure reliability.
This program is ideal for individuals passionate about manufacturing and designing power systems, who possess strong problem-solving abilities and a desire to pursue rewarding careers in electrical system design, development, and maintenance, ensuring quality, safety, reliability, and sustainability.
Program Educational Objectives (PEOs) of MBA Department:
Domain Knowledge:
To equip postgraduates in MBA with fundamental concepts of core domain subjects like marketing, finance, and human resource management, along with technical competency to work effectively in various managerial domains.
Communication:
The students would receive thorough exposure on how to groom themselves to become industry-ready and effective techniques on how to meet and greet industry professionals for interviews.
Projects and Case-Based Learning:
To provide practical exposure by working with real-time cases and facilitate regular industrial training and industry visits to meet the basic requirements of the management process.
Research and Development:
To encourage management graduates to undertake various research and development work and benefit society in turn.
Global Perspective:
To conduct an analysis of the political, economic, social, technological, legal, and environmental factors relevant to strategic decision-making for a global organization. Also, to evaluate and develop recommendations regarding corporate business strategy for an international market.
Leadership and Interpersonal Skills:
To demonstrate effective leadership and interpersonal skills in a team environment. Recommend actions that improve organizational effectiveness.
Program Specific Outcomes (PSOs) of MBA Department:
Core Courses:
Application of multidisciplinary knowledge comprising finance, operations, systems, marketing, and human resources management to integrate business projects.
Optional Elective Courses:
Usage of business metrics to evaluate business projects and develop growth strategies.
Workshops & Seminars:
Empower students to innovate and execute business ideas during challenging business situations.
Potential Job Roles
Data Scientist:
Analyzes complex data to extract actionable insights, using statistical methods, machine learning, and data visualization techniques.
Hadoop Developer:
Designs and develops big data applications using the Hadoop framework, ensuring efficient data processing and storage.
Business Intelligence Analyst:
Analyzes data to generate business insights, creates reports, and helps in strategic decision-making.
Cognos Report Developer:
Designs, develops, and maintains reports using IBM Cognos to provide business intelligence solutions.
Advanced Analytics Analyst:
Utilizes advanced analytical techniques to interpret data, identify trends, and support data-driven decision-making.
Business Intelligence Solutions:
Develops and implements BI solutions to help organizations make informed business decisions.
Data Visualization Analyst:
Creates visual representations of data to help stakeholders understand complex data insights and make informed decisions.
Business Intelligence Analyst:
Identifies business insights through data analysis, creating reports and dashboards to aid in strategic planning.
System Analyst:
Evaluates and improves IT systems to meet business requirements, often involving cost analysis to ensure efficiency.
Cost Analyst:
Examines financial data to determine the costs of business activities, helping to optimize financial performance.
Market Research Analyst:
Gathers and analyzes market data to identify trends, forecast business opportunities, and support marketing strategies.
Big Data Software Architect:
Designs and oversees the architecture of big data solutions, ensuring scalability, efficiency, and integration with existing systems.
Information Security Analyst:
Protects an organization’s data by identifying security risks and implementing measures to safeguard information assets.
Program Overview & Structure
Theory:
- Financial and Management Accounting
- Managerial Economics
- Quantitative Methods
- Managing People & Organizations
Theory:
- Marketing
- Advanced Statistical Methods
- Foundations of Data Science
- Strategic Management & Business Policy
Theory:
- Financial Management
- Predictive Analytics
- Analytics for Competitive Advantage
- Operations Management
Theory:
- Elective 1
- Elective 2
- Project
Electives:
- Financial Analytics
- Project Management
- Data Visualization and Communication
- Analytics for HR
- Models in Marketing
- Supply Chain Analytics
- Analytics for Marketing
- Analytics for Retail Industry
- Operations Research Models
- Analytics for Investment Banking
- Financial Risk Models
- Analytical Models in Finance
Eligibility Criteria
Graduation: A bachelor's degree with a minimum of 50% marks from a recognized university.
English Communication: Proficiency in English communication is required.
Entrance Exams: One of the following:
- SUAT: Successful completion of the SUAT (Online Test).
- MAT: A score in the 75th percentile or above.
- CAT/XAT: A score in the 65th percentile or above, followed by a Group Discussion and Personal Interview.
Fees Structure
24 Months EMI
₹4,583*
Interest free
Per Semester Fee
₹27,500*
Full Program Fee
₹1,65,000
Meet our Top Rank Faculties
Prof. Suparna Bhowmick
Assistant Professor, M.SC, MBA, HR
Prof. Richie Somaddar
Assistant Professor, B.Com, PGDBM, HR
Prof. Benazir Jhawar
Assistant Professor, MBA, HR
Upraise your Career Now with BBIT's M.Tech Program.
Vision
To develop the MBA Department into a progressive center of management education that imparts quality learning and provides sustainable solutions to contemporary business and societal challenges.
Mission
To equip students with fundamental management concepts and skills through application-based, innovative pedagogy. We aim to create an environment of academic excellence, research, and innovation that benefits students, faculty, and external stakeholders. Our mission includes developing intellectual capital that is both scholarly and practice-oriented to meet the needs of the evolving socio-economic environment. We are committed to providing transformational learning experiences that foster responsible, ethical thought leaders, and to building strong relationships with employers to bridge the skill gap between industry and academia.
